Directive
Before your next team meeting, spend five minutes articulating the "why" behind your current biggest project as if explaining it to a skeptical investor.
Why It Matters
It's easy to get lost in the weeds. We meticulously plan sprints, debug code, refine UIs, and manage countless tasks. Each brick we lay feels essential, but sometimes we forget the blueprint. When teams lose sight of the bigger picture—the ultimate user benefit, the market impact, the company's strategic goal—motivation wanes, decisions become less aligned, and innovation stagnates.
Action Item
Take a moment to step back from the immediate tasks. For your team's current major initiative, write down (or just mentally walk through) its core purpose. Who benefits? How does it solve a real problem? What's the measurable impact it will have on the business or our users? Then, in your next team huddle, don't just review tasks; review the purpose. Start by reminding everyone of the "why." Encourage team members to connect their individual contributions directly to that larger vision. Sometimes, a fresh perspective on the destination reignites the journey.
Words to Work By
“People don’t buy what you do; they buy why you do it." - Simon Sinek
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